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Bref Power Activ rim block sales top 1 billion.
April 1, 2016
By: TOM BRANNA
Editor
That's a lot of clean toilets! Since its debut in 2010, Henkel has produced 1,000,000,000 packs of Bref Power Activ rimblock. The four-in-one ball format is popular around the world, and is now available in more than 50 countries. According to Henkel's estimate, Bref Power Activ can be found in more than 20 million households. The formula combines a cleaning foam, anti-limescale agent, dirt protector and extra freshness. And so the innovation leader in the WC hygiene market generated c...
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